Privacy Policy – gofartyres.co.za

Last Updated: September 2026

GOFAR Tyres respects your privacy and is committed to protecting the personal information of our customers, website visitors, suppliers, business partners and other users of our services.

This Privacy Policy explains how we collect, use, store, protect and process personal information when you visit our website, place an order, request a quotation, contact us or use any of our services.

By using this website, you acknowledge that you have read and understood this Privacy Policy.

WHO ARE WE?

GOFAR Tyres is a tyre wholesaler open to the public, supplying tyres for passenger vehicles, SUVs, 4×4 vehicles, commercial vehicles, trucks and trailers.

Our website is:

www.gofartyres.co.za

Customer Contact Number:

074 900 9000

PERSONAL INFORMATION WE MAY COLLECT

We may collect personal information when you:

Create an account on our website
Place an online order
Request a quotation
Contact us by phone, email, WhatsApp or website form
Subscribe to marketing communications
Interact with our website
Purchase products from us
Request delivery or collection
Contact our customer service team

The information we collect may include:

Full name
Company or business name
Email address
Telephone number
Billing address
Delivery address
Order information
Product purchase history
Account login details
Communication history
Payment transaction information
IP address
Browser and device information
Website activity and usage information

We will only collect information that is reasonably necessary for legitimate business purposes.

HOW WE USE YOUR PERSONAL INFORMATION

GOFAR Tyres may use your personal information to:

Manage wholesale, dealer, workshop and fleet accounts

Process and manage orders

Arrange deliveries and collections

Provide quotations

Communicate regarding orders or enquiries

Create and manage customer accounts

Provide customer service

Process returns, refunds or warranty enquiries

Improve our products and services

Improve the functionality of our website

Maintain purchase and transaction records

Prevent fraud and unauthorised activity

Comply with legal, tax and regulatory requirements

Send marketing information where permitted

Analyse website traffic and customer behaviour

ONLINE ORDERS AND PAYMENTS

When you place an order through our website, we may collect the information required to process your purchase.

Payments may be processed through third-party payment service providers.

GOFAR Tyres does not intentionally store complete bank card details on its own website where payments are processed through an external payment gateway.

Payment providers may collect and process payment information in accordance with their own privacy and security policies.

DELIVERY INFORMATION

When delivery is requested, we may share necessary information with our courier, freight, transport or logistics providers.

This information may include:

Customer name
Contact number
Delivery address
Order details
Delivery instructions

Only the information reasonably required to complete the delivery will be shared.

COOKIES AND WEBSITE TECHNOLOGIES

Our website may use cookies and similar technologies to improve the user experience.

Cookies may be used to:

Remember shopping cart contents
Keep customers logged into their accounts
Remember website preferences
Analyse website traffic
Measure advertising performance
Improve website functionality
Support online security and fraud prevention

You may disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the website.

WEBSITE ANALYTICS AND ADVERTISING

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see GOFAR Tyres may use analytics, advertising and marketing platforms to understand how customers use our website and to improve our marketing.

These platforms may include services such as:

Google Analytics
Google Ads
Meta advertising platforms
Search engine optimisation tools
Email marketing platforms
Customer relationship management systems

These third-party providers may process certain technical or behavioural information in accordance with their own privacy policies.and edit that information.

MARKETING COMMUNICATIONS

Where permitted by law, GOFAR Tyres may send customers information regarding:

Special offers
New products
Promotions
Wholesale opportunities
Business offers
Product availability
Relevant company updates

You may request to stop receiving marketing messages at any time.

Transactional communications relating to existing orders, quotations, deliveries or customer service matters may still be sent where necessary.

SHARING OF PERSONAL INFORMATION

We do not sell personal information.

We may share personal information with trusted third parties where reasonably necessary to operate our business.

These may include:

Payment processors
Courier and transport companies
Website hosting providers
IT service providers
Accounting and financial service providers
Marketing service providers
Customer relationship management providers
Professional advisers
Regulatory authorities where legally required

We expect service providers handling personal information on our behalf to take reasonable measures to protect that information.

PROTECTION OF PERSONAL INFORMATION

GOFAR Tyres takes reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Loss
Misuse
Alteration
Disclosure
Destruction

Although we take reasonable security precautions, no online system can be guaranteed to be completely secure.

Customers are responsible for keeping their account passwords and login information confidential.

RETENTION OF INFORMATION

We retain personal information only for as long as reasonably necessary for:

Order processing
Customer service
Accounting
Tax compliance
Legal obligations
Warranty or dispute management
Business record keeping

Information may be securely deleted, anonymised or archived once it is no longer reasonably required.

YOUR RIGHTS

Subject to applicable South African law, you may have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of information where legally permitted
Object to certain processing activities
Withdraw consent where processing is based on consent
Request information regarding how your personal information is being used

Requests may be subject to legal, regulatory or record-keeping obligation

PROTECTION OF PERSONAL INFORMATION ACT

GOFAR Tyres processes personal information in accordance with applicable South African privacy legislation, including the Protection of Personal Information Act, 4 of 2013 (POPIA).

We aim to process personal information lawfully, fairly and responsibly.